From farm to knitwear: responsibility at the source.

Fashion with integrity

We believe that what you wear should feel good - not only on your skin, but also in your conscience. That’s why responsibility begins at the very start of our supply chain - and one clear example is the wool we use in our knitwear.

Our Merino wool comes from certified farms where animal welfare and land care go hand in hand. These farms are independently audited to ensure that the sheep are treated with respect, have access to food, water and shade, and that the land they graze on is managed responsibly.

Equally important, all our Merino wool is mulesing-free. Mulesing is an outdated practice that causes unnecessary pain for sheep, and in our view it has no place in modern, responsible fashion. By choosing only certified, mulesing-free wool, we ensure that every piece we create is soft on your skin and kind to the animals.

Fashion is about more than trends. For us, it’s about creating timeless pieces with integrity - and proving that style and responsibility can go hand in hand.