Slow fashion - Because we take time

In a world where new collections land every week and clothes rarely get worn out, “slow fashion” is often used as a counterpoint to speed.
But what does it actually mean - and how do we work with slow fashion at CYME?

What is slow fashion?

At its core, slow fashion is simple:
Fewer pieces. Better pieces. Worn for longer.

It’s about slowing down both production and consumption, and instead focusing on:

• Long-lasting quality - clothes that can be worn again and again without losing their shape or feel.

• Timeless design - styles you still want to reach for, season after season.

• Thoughtful materials - fabrics and constructions that feel good on the body and age beautifully.

• A more intentional wardrobe - choosing with care rather than buying on impulse.

Slow fashion isn’t a protected term, but a direction: away from fast-changing trends and towards pieces that are allowed to stay.

How we work with slow fashion at CYME

For CYME, slow fashion begins with how we design. We work with a longer perspective than a single season. We don’t build big SS and AW collections that need to follow every trend.

Instead, we create ongoing drops - smaller releases of styles meant to connect across time:

• A knit from last year should feel right with a new skirt.

• A dress should work with bare legs in summer and layered in winter.

• Colors and tones should make it easy to build a wardrobe, not start over.

We focus on quality and design that are intended to feel relevant for many years:
Silhouettes that follow the body without being tied to a specific moment. Quiet, luxurious textures. Shades that are easy to combine and return to.

Our aim isn’t to dress you for a single occasion, but to inspire a long-term wardrobe you can keep building on - slowly, over time.

Slow fashion as doing things properly

For us, slow fashion is also about how things are made - not only how long they stay in your wardrobe.

That means, among other things, that we:

• Always work with certified wool that is mulesing-free,

• Ensure our productions take place under good working conditions.

We see it as part of the same responsibility:
If we ask you to invest in fewer, better pieces, we in turn have to make sure that both the materials and the people behind the clothes are treated with respect.

Slow fashion is not a label we put on a collection, but a direction we keep returning to - every time we develop a new style, choose a fabric, or plan the next drop.